The Nikon COOLPIX B500 Digital Camera (Red) feels great in your hands, whether you're zooming in with its super telephoto NIKKOR glass lens or recording 1080p Full HD video using the flip-up LCD. And it takes all the work out of shooting beautiful photos and videos with its 16 megapixel low-light sensor, Lens-Shift Vibration Reduction (VR) easy menus and controls, fun creative effects and outstanding automatic operation. Plus, the whole time you're shooting, the COOLPIX B500 can be easliy and seamlessly connected to a compatible smartphone through Bluetooth low energy (BLE) technology for instant photo sharing and remote camera control. Simply brilliant.
Zoom in on faraway details Don't miss it when your daughter scores a goal on the other end of the field from where you're sitting. The Nikon Coolpix B500 is ready for the moment, with a powerful 40X zoom lens built into a compact body. Sure, she's dribbling through the defense quickly, but the camera locks in with target-finding autofocus and subject tracking so you can keep the focus right where it belongs. Optical vibration reduction keeps those little tremors from sneaking in and blurring the image when you don't have time to grab your tripod.
Shoot in natural light Bright daylight is easy to shoot in. But what do you do when you're in a dimly lit ballroom or photographing city streets at night? The B500's 16-megapixel image sensor works well in low light situations, allowing you to retain the warm, romantic quality of the existing light without using a flash. Then, if you're switching to a portrait in the same environment, you can employ the built-in flash to add a little brightness to your subject's face when you need it.
Stay connected The B500 is equipped with Wi-Fi and NFC, so you can quickly share photos and videos online, and touch-pair the camera with compatible mobile devices. Better yet, built-in Bluetooth Low Energy (BLE) lets you establish a constant connection with your compatible smartphone for instant photo sharing and remote camera control.
Tilting 3.0-inch 921,000-dot LCD The COOLPIX B500's large, tilting LCD display makes it easy to compose your shots and monitor your video recording. You can also use it to find exciting new shooting angles. Reviewing and sharing your creations is a pleasure, too-every shot and video looks fantastic on the high resolution display.
Unleash new possibilities with a compatible smartphone Install Nikon's new Snapbridge app on a compatible smartphone or tablet* and unlock exciting new capabilities with the COOLPIX B500. Built-in Wi-Fi, NFC and Bluetooth low energy (BLE) maintain a constant connection between the app and your camera, so each shot you take automatically transfers to your smartphone or tablet for sharing, editing with photo apps or uploading to your favorite sites. You can even use the Snapbridge app to control your camera remotely!
Simple, convenient operation for stress-free shooting
The COOLPIX B500 is so easy to use, anyone can take great photos and videos with it. Just turn the camera on, point, shoot and marvel at the results. For maximum point-and-shoot convenience, select Easy Auto Mode. It automatically optimizes the camera settings for each shot, no matter how challenging the situation. You'll be free to enjoy the moment while you capture it.